Holo Health

Brand- and business design, UX strategy, UI-design, Web Design.

About the project

Holo Health is an independent, remote startup. Holo helps people improve chronic health conditions using education and behavioural change. We are launching from a paid beta test to full public access in October 2020.

I am the CEO and founder, and created the vision, product offering and business strategy from scratch. I also assembled the team (currently 5 people including 2 other co-founders).

My work involves everything from business strategy, product design, web- and app design, marketing, operations, hiring and so on.

Design challenges

The most challenging (but also the most rewarding) part of this project is to constantly zoom in and out from the big picture view and strategy, to details like working on a specific UI interaction or writing legal documents.

The other challenge is to work aggressively with iteration and testing, and to constantly push out designs and features before they "feel" completely ready.

We are a small team so effectiveness and efficiency is key in all that we do. This puts constructive pressure on our processes, as well as the pace of design work, strategy work and decision making.