With the rising urge for individual expression and infinite options available just one click away, people are now extremely particular about the businesses they elect into their lives.
As a consequence, fewer and fewer businesses are able to successfully reach and retain their target customers.
The ones that do, however, become part of their customers' lifestyle, personal brand and identity
. These businesses have a chance to create stronger and more intimate connections with their customers than ever before! In this new economy, attention
are the most precious resources.
So, with customers having infinite options available to them, desperately seeking connection with their brands – what is left for you to compete with?
What will make you deserve their attention or, in the words of marketing guru Seth Godin, what will make you go from invisible
Answer: The Business Experience.The Business Experience is a combination of:
1. The customer experience
, which is the sum of all interactions between your customer and your business over time, through digital touchpoints like websites, apps or social media and physical touchpoints, like packaging or point-of-sale.
2. The emotional connection
your customers feel with your brand and your values."As competition increases, customer experience may be the only way left for organizations to distinguish themselves in the market.” - FROG